In the modern business world, every detail counts. One of the most visible and often overlooked aspects is the email you use to communicate with clients, suppliers, and business partners. Using generic emails like @hotmail.com or @gmail.com instead of a corporate email can significantly affect others’ perceptions of your business.
Credibility and Professionalism: What You Transmit with Your Email
Imagine receiving an email with an attractive commercial offer, but it comes from a Gmail or Hotmail address. Most likely, you first think that the sender is someone without the resources or sufficient organization to have their own domain. This directly affects the credibility and professionalism of the entrepreneur or company.
Using a corporate email with your domain transmits confidence and reinforces brand identity. It reflects that behind that business, there is a serious and formal structure. On the contrary, a generic email can give the impression of being a casual, small or even temporary company, reducing the chances of attracting clients or business partners.
Why Do Some Business Owners Still Use Generic Emails?
Surprisingly, many business owners, even those who have already invested in a website with their domain, continue using free emails like Gmail or Yahoo to communicate. There are several reasons for this:
Convenience and custom: Free emails are easy to use, and most people know how they work.
Lack of technical knowledge: Some business owners are unaware that they can have corporate email accounts with their own domain or consider setting them up too complicated.
Perception of costs: Some people believe that obtaining and maintaining corporate emails is expensive, but this is not necessarily true, as we will see later.
However, these reasons do not justify the negative impact that generic emails can have on the business image. Although generic emails are convenient, the cost in terms of credibility and professionalism is much higher than the effort required to migrate to a corporate email system.
Benefits of Using a Corporate Email
Strengthens brand identity: Every email you send is an opportunity to reinforce your brand. Using an email with your domain, you constantly put your company name in front of your clients and contacts.
Conveys trust and professionalism: A corporate email shows your business is well-established and organized. It is a sign that you are investing in your company’s image and operations.
Security and control: Corporate email services give you more control over the security and management of your emails. By their nature, free services can be more vulnerable and do not offer the same guarantees as corporate emails.
How Does Ideas Fan Help You?
At Ideas Fan, we understand the importance of a solid corporate image. That is why we offer hosting services that include up to 5 corporate email accounts for only CAD 80 + HST per year (not including the domain cost). This solution is ideal for entrepreneurs who want to project a professional image without making significant investments.
Don’t let a small detail like email cost you business. It’s time to take the leap and improve your company’s credibility with corporate emails that reinforce your professional image.
